• Big Bus Tours


  • Branding
  • Visual design
  • Creative direction

Big Bus Tours is the world’s leading hop-on hop-off open-top bus sightseeing company.

In 2014 the company was made up of 3 separate operating companies with different names operating in various global markets. In a competitive market, lacking clear differentiation, we were asked to develop proposals for the amalgamation of the 3 brands into one, what its name, vision, position and brand identity should be. Our proposal to unite around the brand name ‘Big Bus Tours’ was accepted and we were then asked to develop a new brand positioning as the world’s first global open-top sightseeing bus tour company and create a new identity system to allow each city where Big Bus Tours operates to have its own local interpretation of the global brand.

Big Bus Tours is now the most recognisable open-top sightseeing bus tour operator in the world operating in 19 cities.

Big Bus in New York
Two ladies onboard a Big Bus holding branded signs
Big Bus Brand Identity icons
TurnbullRipley are a fantastic asset to Big Bus Tours. With great dedication, they have produced a fantastic new brand identity which has helped to modernise and enhance our product in every city in which we operate.

What’s more, their level of account management support and their ability to create assets and assist with creative briefings in such a short space of time is second to none.
Big Bus brand image of people walking down cobbled street
Big Bus Brand Identity Guidelines
Big Bus exhibition stand at WTM 2016
Big Bus Tours operates in 19 cities across 4 continents and carries over 4 million passengers annually.
Big Bus in Dubai driving towards Burj Khalifa
Big Bus Tour Guide talking into microphone
Big Bus Branded USB stick
Big Bus with passengers on the top deck looking at Tower Bridge
Passengers looking at Big Bus Route map
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